Sending out direct mail can be expensive however those businesses that do often get much more value than advertising in the newspaper. Cost wise even with a 1.5% letter opening rate versus the round waste file, direct mail still pays off big time in developing new customers and spreading word of mouth amongst future clientele.
But perhaps you may not thought of another option, which works especially well. That is to hire runners to hit all the door slots of all the businesses in town. This works extremely well if your business caters to business clientele more than the average consumer.
Let me tell you why I am suggesting this. You see for years we set up franchises in the mobile car wash business and we washed cars at offices and homes. But offices were better as there were more cars there and those people had money, as they all had jobs, since we were washing at work.
When we went into a new town, often we would be off cycle for the next round of direct mail coupon booklets and thus we had to develop new clientele on our own. So we hired blitz team members who did sales and ran flyers. A team of four and a vehicle driver could do over 2,000 offices in one evening. In 5-days we did 10,000 or more and on the weekends our teams could do 5,000 per day or 10,000 over the weekend.
Due to the shear volume and savings on stamps, envelopes, etc, we were able to do it for less money and get much better results than anything I have ever heard of reading marketing text books or listening to professors describe direct mail rations to sales. Please consider all this in 2006.
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Tags: Direct Mail, Running Flyers